Fear No Truth is an independent strategy practice, based in LA, that helps agency, start-up and marketing leaders everywhere to find, tell and manage their brands’ true stories.

All Services

  • Brand Purpose

    Brand Positioning

    Value Propositions

    Employer Brand

  • Brand Books

    Design Briefs

    Creative Briefs

    CX Journeys

    Brand Blueprints

    Connection Plans

    Customer Comms

    Content Strategies

    Campaign Playbooks

  • Brand Architectures

    Measurement Plans

    Learning Agendas

    Tracking Studies

Strategic Sprints

  • True Start is a faster way to find your brand new venture’s true brand story. This accelerated branding sprint is perfect for business leaders who believe in the value of a strong brand, need help to build one from scratch, but can’t afford to lose a ton of time on it. Click here to download a PDF summary.

  • True Who is a faster way to understand who your true target really is. This accelerated profile sprint is perfect for agency and marketing leaders that need a rich, precise and actionable portrait of the market their brand can win with. But need it quickly. Click here to download a PDF summary.

  • True North is a faster way to unlock your brand’s true potential. This accelerated growth sprint is perfect for agency and marketing leaders that need to reboot a brand, from where it is now to where it could be, but who have a more ambition than time. Click here to download a PDF summary.

  • True Cause is a faster way to find your brand’s true calling. This accelerated purpose sprint is perfect for agency and marketing leaders who believe they can make a bigger dent, and want to find a mission that’s relevant, credible, and timely. Click here to download a PDF summary.

  • True Power is a faster way to predict your work‘s true market potential. This accelerated testing sprint is perfect for agency and marketing leaders that want to make the kind of creative investments that could truly change their game. Click here to download a PDF summary.

  • True Health is a faster way to pulse check your brand’s true fitness. This accelerated tracking sprint is perfect for agency and marketing leaders that need a read on their brand, to better chart its future course, but who need it next week, not next month. Click here to download a PDF summary.

Partnerships

  • Capuchin offers brands a range of new ways to address their markets, using a suite of advanced behavioral scientific methods; including implicit testing, psychometrics, facial coding, EEG, eye-tracking and others, to deliver clients more measurable business impact. Click here to find out more.

  • Morning Consult puts current, high quality, global data right at their clients’ fingertips. With a single, easy-to-use dashboard, users can access, analyze and share the kind of insight needed to make better, more intelligent brand building decisions, in real-time. Click here to find out more.

  • System1 draws on the principles of behavioral science to truly understand how real people really buy. And they use this understanding to help many of the world’s best brands make confident creative decisions, that lead to transformational business results. Click here to find out more.

Gordon Gerard McLean

So I’m the one behind the mystery moniker. Here’s a bit about me. I’ve spent 20+ years as a strategic planner in a variety of creative agencies in Sheffield, London, Istanbul, New York, and most recently with Apple in Cupertino, CA.

I’m fortunate to have helped launch, build and reinvent some of the world’s best brands; including Apple, Bacardi, Bank of Scotland, Bing, Bombay Sapphire, EA Games, GE, Gillette, Grey Goose, Guinness, Halifax, Hilton, Holiday Inn Express, HSBC, Perfect Day, Radisson, Sandy Hook Promise, SAP, ServiceNow, Vodafone, and Wells Fargo.

I’ve also been lucky enough to lead a body of work that's been recognized for its commercial impact by the IPA and Effies, for its strategic thinking by the Jay Chiats and ARF, for its cultural impact by the MoMA, Emmys and TED, and for its creative excellence by The Clios, One Show, Cannes Lions, D&AD, and others.

Now based in LA, I fly solo under my nom de plan, Fear No Truth; helping agency, start-up and marketing leaders, wherever they are, to find, tell and manage their brands’ true stories.

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